Keeping up with local events and seasonal initiatives shows that you support and advocate for the areas where your potential clients live. Supporting the local community and creating a way to meet people in person is a great way to establish your commitment locally. Why mail this piece: This piece not only provides brand awareness but builds good credibility with positive testimonials no matter what stage of the buying process your target might be in. Utilize this tip on all of your pieces by including your contact information or a QR code in the same area. Putting those front and center reinforces the experiences people have had working with you.Īccording to Jay Schwedelson, founder of Outcome Media, putting testimonials and reviews near your CTA increases a recipient’s likelihood of taking action. The back of the postcard is the perfect place to show off all of the five-star reviews and testimonials you’ve collected. These three things get the viewer wondering about the value of your services and how you might help them. Including a photo of yourself and an offer for a free market analysis makes the piece feel personable. So why not show them off on a postcard? On the front of the postcard, start by asking a question that gets the prospect thinking. Testimonials and good reviews have a positive effect on your brand. Keep reading to see eight examples of real estate postcards that are sure to stick out in the mailbox. You want to show your potential clients that you are personable, know the current market and care about buyers’ and sellers’ goals.ĭirect mail is the perfect way to increase your brand awareness and help build long-term relationships with the right campaign strategies. Standing out amongst other realtors with similar tactics is another challenge. You can also include real-life examples that demonstrate how you have helped customers in similar situations successfully.In the real estate industry, direct mail is an essential way to market yourself within an ideal location. Make sure to research your target recipient’s area and tailor your messages specific to their needs. Doing so will help give recipients a better understanding of the real estate market, confirm the benefits of working with you, and show them the value of your services. Use your direct mail campaigns to inform potential customers of typical local market conditions, discuss current trends, and provide expert insight. Read our guide for postcard design tips ▸ Showcase Local Market Conditions and Expertise Offer incentives such as discounts or exclusive offers in exchange for taking action, as well! This can help increase motivation-ensuring that more people will follow through with your requested actions. Aim for one main goal per postcard and use concise phrases that encourage recipients to take the desired action. Your recipient should know what they're expected to do next -and they shouldn’t be overwhelmed by too many options. When mailing real estate postcards, remember to include a short, specific call-to-action. See how our postcard designer works ▸ Include Short, Concise Calls-to-Action Every recipient will get an individualized message written just for them-making it more likely that they’ll be engaged and respond to your call-to-action. You can also create postcards in a range of sizes and shapes, add images, text and design elements that are tailored to each recipient’s needs. With variable data printing, you can customize postcard content to match your audience’s demographic, interests, and needs. Personalization takes your real estate postcards to the next level.
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